Clay

Clay is a data and automation platform for go-to-market teams. It combines data from more than a hundred providers in waterfalls that try one source after another, so teams can build and enrich lists of companies and contacts, track signals such as job changes and promotions, and keep a CRM up to date.

Claygent is Clay's AI agent for web research, used to produce custom data points that no provider sells. Workflows, reusable functions and AI formatting orchestrate the steps, and an email sequencer, ads audiences and integrations handle outreach. Account agents, an agent plugin command line tool and API, and a Clay MCP server make the data available inside other AI tools. Use cases include CRM enrichment, building a list of target accounts, territory planning, outbound campaigns and account research for reps.

There is a free plan with a small monthly allowance of actions and data credits. Launch and Growth raise those allowances and add phone enrichment, signals, a sequencer and then CRM and warehouse sync, with a 14 day trial. Prices start at a base level and rise as you add actions, and Enterprise adds single sign-on, role based access and a dedicated growth strategist. Funding reports in 2026 put Clay's valuation at about seven billion dollars.