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Google Flow

Google Flow

Google's AI creative studio for video, images and custom tools.

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About Google Flow

Google Flow is Google's AI creative studio for video, images and custom tools. You sign in with a Google account. Flow is where Google's Veo video models are used for filmmaking. When Veo 3.1 launched, coverage described Flow features for turning reference images into video, generating a video between a first and a last frame, extending clips and arranging clips into a scene.

Flow does not have a subscription of its own. It runs on the same Google AI plans as Gemini, and credits come with those plans. Google AI Plus includes 200 Flow credits and video generation, Google AI Pro includes 1,000, and Google AI Ultra includes 10,000 to 25,000 credits and Veo 3.1 video generation. The plans also bundle storage and other Google services.

Our take

Good for
making video and images with Google's Veo models, through Google's AI plans.
Skip it if
you need to know in advance how many videos you get each month.
The catch
it runs on credits tied to your Google AI plan, better video models cost more credits per clip, and sources disagree on plan allowances and watermark rules.

Checked . Plans and limits change, so confirm them on the vendor's site before you buy.

Key Features

An AI creative studio for video, images and custom tools.
Sign in with a Google account.
Veo video models for filmmaking.
Turn reference images into video, and generate a video between a first and a last frame.
Extend clips and arrange them into a scene.
Runs on the same Google AI plans as Gemini, which include Flow credits.
Veo 3.1 video generation on Google AI Ultra.

Use Cases

Turn a still image or a script into a short video clip.
Build a sequence of clips into a single scene.
Extend a generated clip to make a longer shot.
Create visuals for a campaign without a shoot.
Use credits from the Google AI plan you already have instead of a separate subscription.

Industries

Media & EntertainmentMarketing & Advertising