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Ideogram

Ideogram

AI image generator known for readable text in images, plus an API.

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About Ideogram

Ideogram is a generative image platform built around images that hold up beyond the prompt, such as designs with readable lettering. Its own models, Ideogram 4.0 and 4.5 as of October 2026, sit alongside other image and video models in one workspace.

Besides the main creative workspace, it offers focused apps for resizing ads, removing backgrounds and objects, recolouring and swapping materials. A single API handles image and video models, and Ideogram Agents connects the service to Claude, Cursor and other MCP clients so an agent can generate and edit images without leaving its workflow.

There is a free plan, and Plus and Pro plans add monthly credits, private generation and larger queues. Team plans price per user with a two user minimum, and enterprise terms add custom sign-in and legal indemnification.

Our take

Good for
images that contain readable text.
Skip it if
you need private images on the free plan.
The catch
free images are public and the free allowance is slow and limited, and prices differ between sources, so check the current plan.

Checked . Plans and limits change, so confirm them on the vendor's site before you buy.

Key Features

Text to image generation with strong handling of lettering and layout.
Ideogram 4.0 and 4.5 models as of October 2026.
Apps for ad resizing, background and object removal, recolouring and material swaps.
One API for image and video models.
MCP access for agents in Claude, Cursor and other clients.
Private generation and larger queues on paid plans.
An iPhone app alongside the web app.

Use Cases

Design posters, logos and social graphics that include text.
Resize one ad into the formats a campaign needs.
Remove a background or object from a product photo.
Add image generation to an app through the API.
Let an AI agent produce and revise images during a workflow.

Industries

Marketing & AdvertisingMedia & Entertainment