Luma
Luma's AI platform for generating video and images, built on Ray models.
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Video
About Luma
Luma is an AI creative platform from Luma Labs. Its Ray video models, currently Ray 3.2 with frame-level control, generate video from text and images, and Uni-1 is Luma's brand intelligence model. The platform also offers third-party image and video models alongside its own.
Individual plans are Plus with 10,000 credits, Pro with 40,000 and Ultra with 150,000. Commercial use is permitted, and Pro and Ultra add usage multipliers with Luma Agents. The pricing page lists no free plan. Team plans add member management, project organisation, usage analytics, shared credits and SSO, and Enterprise adds custom commitments, training and fine-tuning options. Annual billing is discounted by up to 20 percent.
Our take
- Good for
- generating video and images from text or pictures with Luma's Ray models.
- Skip it if
- you need commercial use or no watermark on the free or lowest paid plans.
- The catch
- commercial use and watermark removal start on higher plans, credits do not roll over, and reviewers report that failed generations still use credits.
Checked . Plans and limits change, so confirm them on the vendor's site before you buy.